Marketing is the process and range of activities which are involved in making sure you reach your costumers needs and wants.
- Advertising and promotions (focused on the product)
- Sales
- Public and media relations (focused on the entire organization)
- Customer service
- Customer satisfaction
VIRAL MARKETING
Viral marketing facilitates and encourages people to pass along a marketing message, it relies on costumers informing friends and family to buy the product or be part of the product they have just brought.
For example Vodaphone and Orange magic numbers family uses this technique, the ploy is that when costumers buy a vodaphone phone, it is cheeper to call other vodaphone numbers. This encourages other people to use vodaphone as well.
GUERILLA MARKETING
Guerilla marketing is unconventional marketing intended to get maximum results from minimal resources.
It is more about matching wits that matching budgets. It can be as different from traditional marketing as guerilla warfare is from traditional warfare.
SPECIALIST PRESS
MAINSTREAM PRESS
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