Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
Viral Marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
Guerrilla Marketing was invented as an unconventional system of promotion that relies on time, energy and imagination rather ten a big marketing budget.
Specialist Press is a term used for different company's who focus on certain areas of the marketing market.
Mainstream Press is the opposite the Specialist Press and it means that it is open to a wide range of fields in the market.
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