Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relations in order to capture value from customers in return.
Viral Marketing is a branch of marketing as a whole. The idea of Viral Marketing is that the product shall be promoted via such media forms as video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. Mouth to mouth is another form of Viral Marketing.
Guerrilla Marketing is an unconventional system of promotions that relies on time and energy. The idea is to market the product in unexpected ways and places so that the product remains in the forefront of the public's interest.
Mainstream Press, or in other words, mass media is a section of media specifically designed to reach a large audience. In the modern world we see examples of this everywhere in the form of nationwide radio and televison and newspapers.
Specialist Press is the complete opposite for exactly what Mass Media stands for. It is the equivalent to a nationwide news program vs a regional news program. Specialist Press researches into the product and models itself around exactly what would appeal to the audience it was targeting.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment