marketing stuff

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

Guerrilla Marketing - create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

Specialist press
Specialist press is a term used for different companies who focus on certain 'specialist' areas of the market.

Mass media press
Mass media is a section of media designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for centuries.