definitions

Marketing

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.

Viral Marketing:

The use of pre-existing social networks to increase awareness of a sale, this can be done through flash games (as a taster) video clips (on films such as youtube). Often viral marketing is done through the use of a computer virus of which when infected is sent to all recipitants of the person of whom has the virus.

Guerilla Marketing:

A new form of maketing in which the ways they use advertising are unique. A new form of guerilla marketing is the use f blue tooth connections in streets, other forms of this type of markrting include street give aways and approaching th public. Guerilla Marketing relies heavilly on ideas and concepts as opposed to a large budget.

Specialist Press:

Press that is specific to one type of market.

Mainstream Press:

All forms of press that use advertising, including the media and actual pres including newspapers and magazines.