GTA 4 gameplay

The game represents a very detailed virtual world. There is realistic non diagetic sound and details on even insignificant areas make the game appear life like. Adverts and websites included in the game are accessible either in the game or in the real world. Physics of cars and movement add to the ecological validity within the game although the health levels give people a chance to play as they want to. With the ability to break an entry to lock vehicles and hot wire them, the cultural diversity of the surrounding public and radio stations playing slightly well known songs of various genres make the game appeal to a wide range of gamers. even with the level of crime and damage players can do, there are laws and regulations that are carried out within the game.

Guerilla marketing

Example of guerrilla marketing, promoting Battlefield Bad company 2 in Brussels.

definitions

Marketing

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.

Viral Marketing:

The use of pre-existing social networks to increase awareness of a sale, this can be done through flash games (as a taster) video clips (on films such as youtube). Often viral marketing is done through the use of a computer virus of which when infected is sent to all recipitants of the person of whom has the virus.

Guerilla Marketing:

A new form of maketing in which the ways they use advertising are unique. A new form of guerilla marketing is the use f blue tooth connections in streets, other forms of this type of markrting include street give aways and approaching th public. Guerilla Marketing relies heavilly on ideas and concepts as opposed to a large budget.

Specialist Press:

Press that is specific to one type of market.

Mainstream Press:

All forms of press that use advertising, including the media and actual pres including newspapers and magazines.

Games developers

Zynga: Create games fr social networking sites such as facebook, and their games include Farmville and Mafia Wars.

Xbox Live Market Place - Braid - Single player or multiplayer high Definition interactive game playing with teh ability to go online and play with other live players.

Capcom - Distributor of electronic games machines. began in Japan in 1979 and is now worldwide.

SDK - The software which gives you the ability to create your own 'apps' on the iphone.

Wideload Games - Develop video games, linked with Disney Interactive Studios created in 2003.

Open Source - (OSS) gives the player the ability to change the game to enhance their gaming experience.

Red Dead Revolver Vs Red Dead Redemption

http://www.youtube.com/watch?v=N-exuahRl2g

Taken over by RockStar games from Capcom that dropped the project in 2002.

Vs.

http://www.youtube.com/watch?v=fqRaLfgeziY&feature=pyv&ad=4903265234&kw=red%20dead%20redemption%20trailer

5 years and 500 people to develop. Used motion capture to create realistic movement from animals as well as humans. Open world and free roaming sand box format. The player can chose how they play the game, good or bad, and will have a different out come as a result.

Development Team of GTA IV

GTA IV took a development team of 150 people to complete and consisted of everyone from Graphic desingers to Interior artists, in total there was 12 different types of artists to complete the job and this does not include graphic designers. Dan Houser wrote the game and he is also the co-founder of Rockstar Games. It cost $100 million to develop and make which made it the most expensive game to produce since Shenmue was made for the Dreamcast which cost $70 million to produce.