OnLive research

Advantages of OnLive

• consumers no longer have to travel to a store to buy the game
• no download time as it is streamed
• in theory it's cheaper
• using it on a computer opens it up to a wider market as people no longer have to pay hundreds of pounds for games consoles
• Cuts out the retailer
  

Disadvantages of OnLive

• There is no more socialisation involved with buying games anymore
• It would be cutting out the publisher and console manufacturers losing them a lot of money
• The graphics produced in the games wont look at good on a normal computer screen as opposed to HD television
  

• If your connection to the internet is not up to standard then this may not work as it is all streamed online
• subscription is $14.99 a month which works out to be expensive
  

Review Of GTA 4

We think the game is quite good but is aimed at the same people every time they bring a new game out. We believe this as we find the games are all exactly the same, except obviously the missions.
- Every single GTA is practically the same as you can do all the same things except your are in a different place, different character and different missions.
- The graphics have got better as the games have been produced which is a big difference and is a way to appeal to a different audience.
- However as they produce new games every so years, they develop them for new consoles so if you are really GTA fan and you want the new game then you are going to have to buy the new console which is a clever way the company has done this. But could potentially mean that the game might not do as well as people may not be able to afford the new technology.

Yes I suppose it is what we expected as they are all nearly exactly the same. However the adverts may percieve the game to be more real life than it is. The adverts also give a false graphics view as they are better quality than the game. However it does persuade people to buy the game.

Things that were unexpected about the game were the ways in which you activate cheats. To activate a cheat previously you would type it a series of symbols for the play station and the cheat would activate. Where as on the new GTA 4 a little mobile phone pops up where you type the number of the cheat and then dial and it becomes activated.

Although we thought that because it was raved about so much from the adverts and the magazine reviews, that it would have a completely different feel about it and a lot different from the previous games. However we thought it was pretty similar to all the other ones and nothing was really unexpected.

The differences we noticed between the session we played with the cheats and the sessions without the cheats games were:
- the session with the cheats we had a laugh and mess around as there is always away you won't die and you can boost your health up and get out of sticky situations and get the police off your back. Also you can have pretty much whatever you like and can kill with what ever weapon you want.
-the session without the cheats you are more careful with your driving and the situations you get yourself with as your are aiming not to die as you need to start the level again and you loose money if you get busted by the police.

We thought the graphics had improved since the last game which has made the gaming experience better and more enjoyable.
We thought the action content was more realistic and life like, however not far off being exactly the same as the other games.
We thought the violent content contained in every game ahas been pushed to the limit as with what you can do and how it is displayed.

RESEARCH

Wii fit marketing.

The wii fit used the TV to market their product. They produced adverts with celebrities..


This is an example of aspirational marketing by using well know celebrities as an example to be followed.

Research

1. ZYNGA
ZYNGA make social games for sites such as Facebook. It was found in january 2007 by Mark Pincus.

2. CAPCOM

Capcom Co., Ltd. is a Worldwide leading Japanese International developer and publisher of video games headquartered in Osaka, Japan. It was founded in 1979 as Japan Capsule Computers, a company devoted to the manufacturing and distribution of electronic game machines. In 2008, Capcom was one of the fifty largest software companies in the world.

iphone developer programme

• SDK is a software which contains a complete set of development tools for creating applications for the iPad, iPhone & iPod Touch.
  
• If you enroll on the site you can gain access to a complete and integrated process for developing iPad, iPhone, and iPod touch applications.

Wideload games

• Is a website that allows you to read about how the company works, about the studios, the games, their latest projects and their innermost secrets.
  
• make new videogames the old fashion way.

Open Source

• is a development for software to be peer reviewed and to be able to see the transparency of the process that happens.
  
• its a non profit organisation that was formed to educate and build bridges among constituencies in the open source community.
  

OnLive

• OnLive is the worlds highest performance Games On Demand service
  
• It is going to be released June 17th 2010
• Partnered with Take Two which is the link between them and Rockstar

Third Party Game
A third party game is a game made by a company independent from the console manufacturer.