OnLive research

Advantages of OnLive

• consumers no longer have to travel to a store to buy the game
• no download time as it is streamed
• in theory it's cheaper
• using it on a computer opens it up to a wider market as people no longer have to pay hundreds of pounds for games consoles
• Cuts out the retailer
  

Disadvantages of OnLive

• There is no more socialisation involved with buying games anymore
• It would be cutting out the publisher and console manufacturers losing them a lot of money
• The graphics produced in the games wont look at good on a normal computer screen as opposed to HD television
  

• If your connection to the internet is not up to standard then this may not work as it is all streamed online
• subscription is $14.99 a month which works out to be expensive
  

RESEARCH

Wii fit marketing.

The wii fit used the TV to market their product. They produced adverts with celebrities..


This is an example of aspirational marketing by using well know celebrities as an example to be followed.

Research

1. ZYNGA
ZYNGA make social games for sites such as Facebook. It was found in january 2007 by Mark Pincus.

2. CAPCOM

Capcom Co., Ltd. is a Worldwide leading Japanese International developer and publisher of video games headquartered in Osaka, Japan. It was founded in 1979 as Japan Capsule Computers, a company devoted to the manufacturing and distribution of electronic game machines. In 2008, Capcom was one of the fifty largest software companies in the world.

iphone developer programme

• SDK is a software which contains a complete set of development tools for creating applications for the iPad, iPhone & iPod Touch.
  
• If you enroll on the site you can gain access to a complete and integrated process for developing iPad, iPhone, and iPod touch applications.

Wideload games

• Is a website that allows you to read about how the company works, about the studios, the games, their latest projects and their innermost secrets.
  
• make new videogames the old fashion way.

Open Source

• is a development for software to be peer reviewed and to be able to see the transparency of the process that happens.
  
• its a non profit organisation that was formed to educate and build bridges among constituencies in the open source community.
  

OnLive

• OnLive is the worlds highest performance Games On Demand service
  
• It is going to be released June 17th 2010
• Partnered with Take Two which is the link between them and Rockstar

Third Party Game
A third party game is a game made by a company independent from the console manufacturer.