5. What are some of the issues raised by Media ownership in the videogames industry?
An issue raised by media ownership in the videogames industry would be the constant battle for exclusivity. One example of this would be the distribution of downloadable content for the game Grand theft auto 4 which the rights was bought by Microsoft for $50 million. This gave Microsoft a certain exclusivity and popularity that other companies needed to earn money due to the fact that they had something other companies didn't have. This is just one fact that shows just how popular GTA4 was and what lengths companies would go in order to get their hands on a fragment of ownership.
A further issue with the distribution of the final product of GTA4 was the fact that during previous releases of the series, Sony had the rights to distribute before other consoles. This was good for Sony as it earned them more money having such ownership as the gaming industry is extremely competitive. However with the arrival of GTA4 Rockstar had decided on a first, to allow both Sony and Xbox to release the game at the same time. This caused an issue for Sony as they were used to having the privellidge of having the game before anyone else did, but now had to share their rights and in the long term lose money. Although this was a problem with Sony, unsurprisingly it gained Xbox a good reputation for having the game out at the same time as the playstation, and in the long run would earn them money that they may not have had if the player couldn't wait for the release for the game on the xbox and instead purchased it on the playstation.
All in all videogame ownership is a very competitive market and costs lots of money to gain certain ownerships and privileges which would then bring in money to their own companies. only very rich and popular companies can afford to make deals with industries such as Rockstar as it is so popular.
Showing posts with label Emily dalton. Show all posts
Showing posts with label Emily dalton. Show all posts
Monday, 10 May 2010
Thursday, 6 May 2010
Production, Marketing & Distribution of Mario Kart
Production...
Who made it?
Nintendo which is a multinational corporation located in Kyoto, Japan.
How did they make it?
What technologies?/what consoles?
Mario kart is available on Nintendo DS and Nintendo Wii. Many would argue that is it better to play on the Wii as the DS screens are very small and with the Wii you can buy controls made to replicate a steering wheel. This enables consumers to get really into the game and becomes more realistic.
Who founded it?
Founded on September 23, 1889 by Fusajiro Yamauchi.
Marketing...
Who is the target audience?
The game was released in Europe on 11 April 2008
Who made it?
Nintendo which is a multinational corporation located in Kyoto, Japan.
How did they make it?
What technologies?/what consoles?
Mario kart is available on Nintendo DS and Nintendo Wii. Many would argue that is it better to play on the Wii as the DS screens are very small and with the Wii you can buy controls made to replicate a steering wheel. This enables consumers to get really into the game and becomes more realistic.
Who founded it?
Founded on September 23, 1889 by Fusajiro Yamauchi.
Marketing...
Who is the target audience?
Mario kart has a wide range of consumers as you can play it when you are 4 to 104, the advert shows family and friends playing the game with lots of variety in gender and age. This gives the audience the impression that the game could be fore anyone and the bigger the target audience, the bigger the profit.
What strategies were used?
The advert gives the impression that it is for anyone as there is a wide range of people playing it that you can see.
What strategies were used?
The advert gives the impression that it is for anyone as there is a wide range of people playing it that you can see.
The game was released in Europe on 11 April 2008
OnLive response
Advantages
- You can connect the Microconsole tv adaptor to play on your TV.
- Good quality graphics.
- Large variety of games to choose from.
- Can play on either PC or MAC.
- Enables you to play demo games before you buy them.
- Sales of other consoles may go down.
- Lots of variety but mostly aimed at males rather than both genders.
- Has to be an internet connection to play.
- Have to be over 18 so will limit the age range of the audience.
- So much variety of games and can only access using the internet so there is a chance it could slow down at peak hours.
Wednesday, 5 May 2010
What do you think of the game?
The game is good because of its location and because its so big the consumer has the freedom to go wherever. the graphics, we thought were good too.
Was it what you expected based on the marketing?
Because GTA has a huge fan club i was expecting a bit more variety within what you can do, we thought it was a little unclear of what the actual meaning of the game was. we feel that the front cover of the game misinterprets the game and creates an idea in your head that turns out to be different when you play the game.
What was unexpected about the game?
Based on the front cover of the game, we thought there would be more variety of what you could actually do, after observing someone play it seemed that a lot of the time there was meaningless driving around a big city. The front cover of the game therefore kind of misinterprets the game.
What difference did you notice between the sessions?
We felt the game was more challenging without cheats as it creates more of a difficult mission. By cheating it defeats the object of the game and makes it kind of ridiculous for example driving a helicopter through a large number of sky scrapers and driving a tank through a pier. The non cheater was a more exciting game to play and watch as it represents real life more than the other so players can relate their real world to the games virtual world more.
General comments:
We thought the graphics were pretty good and as we played it on a projector we felt that on an actual television they would be better. The violence within the whole game is very extreme and graphic. The collisions with people and objects were very realistic and graphic.
The sound is very good and atmospheric which adds to the mood of the game, the police sirens get louder as the police get closer which is a good way of putting stress onto the player. The police voices say lines such as 'smile for the camera' to irratate the player and taunt them. There is also a huge variety of dialougue within the game and you never hear someone say anyhting more than once, this way it doesnt get repetetive and annoying for the player.
The game is good because of its location and because its so big the consumer has the freedom to go wherever. the graphics, we thought were good too.
Was it what you expected based on the marketing?
Because GTA has a huge fan club i was expecting a bit more variety within what you can do, we thought it was a little unclear of what the actual meaning of the game was. we feel that the front cover of the game misinterprets the game and creates an idea in your head that turns out to be different when you play the game.
What was unexpected about the game?
Based on the front cover of the game, we thought there would be more variety of what you could actually do, after observing someone play it seemed that a lot of the time there was meaningless driving around a big city. The front cover of the game therefore kind of misinterprets the game.
What difference did you notice between the sessions?
We felt the game was more challenging without cheats as it creates more of a difficult mission. By cheating it defeats the object of the game and makes it kind of ridiculous for example driving a helicopter through a large number of sky scrapers and driving a tank through a pier. The non cheater was a more exciting game to play and watch as it represents real life more than the other so players can relate their real world to the games virtual world more.
General comments:
We thought the graphics were pretty good and as we played it on a projector we felt that on an actual television they would be better. The violence within the whole game is very extreme and graphic. The collisions with people and objects were very realistic and graphic.
The sound is very good and atmospheric which adds to the mood of the game, the police sirens get louder as the police get closer which is a good way of putting stress onto the player. The police voices say lines such as 'smile for the camera' to irratate the player and taunt them. There is also a huge variety of dialougue within the game and you never hear someone say anyhting more than once, this way it doesnt get repetetive and annoying for the player.
Thursday, 29 April 2010
Marketing for Mario Kart Wii
Aside from advertising in the United States, another region important to sales of Mario Kart Wii is Japan, Nintendo's native country. As such, the gaming giant has enlisted the aid of Japanese celebrities to help hock their wares onto the gaming populace. Above, you can see model Aki Hoshino and comedian Medaka Ikeno having the time of their life with their Wii Wheels.
http://www.youtube.com/watch?v=FM7F_9fim84
UK trailer using the same technique of marketing involving celebrities to promote the game.
Analysis of trailer:
By having Celebrities play the game it catches the eye of the viewers and as the general public looks up to celebrities as role models this makes them think for example "if .... has it then it must be good!'
It is also a good advert because you can see people playing the game with the wheel so the audience can see the new equipment and how much fun the people are having when playing the game. In the advert you can not only see the people playing the game but you are able to see small clips of the game so it gives the audience a small idea of what its going to be like without giving too much away and keeping the mystery.
The advert indicates that there is no specific target audience as there is a big age range of people playing the game in the advert. This opens out the game to a wider audience and therefore makes more money.
http://www.youtube.com/watch?v=FM7F_9fim84
UK trailer using the same technique of marketing involving celebrities to promote the game.
Analysis of trailer:
By having Celebrities play the game it catches the eye of the viewers and as the general public looks up to celebrities as role models this makes them think for example "if .... has it then it must be good!'
It is also a good advert because you can see people playing the game with the wheel so the audience can see the new equipment and how much fun the people are having when playing the game. In the advert you can not only see the people playing the game but you are able to see small clips of the game so it gives the audience a small idea of what its going to be like without giving too much away and keeping the mystery.
The advert indicates that there is no specific target audience as there is a big age range of people playing the game in the advert. This opens out the game to a wider audience and therefore makes more money.
deffinitions
Definitions of marketing
Marketing- the exchange of goods for an agreed sum of money.
Marketing is the process associated with promoting for sale goods or services.
The promotion, distribution and selling of a product or service.
Viral Marketing
A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.
A marketing strategy that encourages the audience to pass on the marketing material themselves. Examples include short films and clips sent by email.
Advertising that propagates itself by web visitors use of a web site's feature or service.
Guerilla Marketing
Unconventional marketing strategies intended to generate maximum results from minimal resources.
Specialist press
Specialist Press is all about strategic guerilla print publishing. Specialist Press is the only publishing house where the reader is the brand.
Mainstream Press
Marketing- the exchange of goods for an agreed sum of money.
Marketing is the process associated with promoting for sale goods or services.
The promotion, distribution and selling of a product or service.
Viral Marketing
A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.
A marketing strategy that encourages the audience to pass on the marketing material themselves. Examples include short films and clips sent by email.
Advertising that propagates itself by web visitors use of a web site's feature or service.
Guerilla Marketing
Unconventional marketing strategies intended to generate maximum results from minimal resources.
Specialist press
Specialist Press is all about strategic guerilla print publishing. Specialist Press is the only publishing house where the reader is the brand.
Mainstream Press
Wednesday, 28 April 2010
Mario Kart Wii.
Mario Kart Wii is a racing game developed by Nintendo Entertainment Analysis and Development and published by Nintendo for the Wii console. It is the sixth installment in the Mario Kart series (excluding the two arcade games) and the second Mario Kart title to use the Nintendo Wi-Fi connection. The game was released worldwide throughout April 2008, but one year later in South Korea. Every copy of the game is packaged with the Wii wheel accessory, which is designed to house the Wii remote to allow more intuitive and conventional steering.
Distributer.
Published and developed by Nintendo for the Wii console, therefore making it a 1st party institution.
The Wii was made along with the nintendo DS to appeal more to a female audience as the typical audience for video games were 'nerds','man baby' and 'lads'.
Technology.
Distributer.
Published and developed by Nintendo for the Wii console, therefore making it a 1st party institution.
The Wii was made along with the nintendo DS to appeal more to a female audience as the typical audience for video games were 'nerds','man baby' and 'lads'.
Technology.
Zynga, Capcom, Xbox live market place - (briad)
Zynga:
Zynga create online games that players play for free, eg "farmville"and "mafia wars". They make their money through advertisement. It is a casual game developer based in San Fransico. Their games are usually played on social connection sites such as Facebook.
Capcom:
"Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd was founded and soon built a reputation for introducing cutting-edge technology and software to the video game market. Now an industry leader in the video game industry for 25 years, Capcom's legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence."
Their most famous games include the street fighter games and resident evil series.
Xbox live market place - (braid):
"It serves as the contemplative companion to the typical Mario adventure while embracing the unbridled fun found in the best platformers."
"According to Blow, Braid was the second-largest selling Xbox Live Arcade title".
Zynga create online games that players play for free, eg "farmville"and "mafia wars". They make their money through advertisement. It is a casual game developer based in San Fransico. Their games are usually played on social connection sites such as Facebook.
Capcom:
"Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd was founded and soon built a reputation for introducing cutting-edge technology and software to the video game market. Now an industry leader in the video game industry for 25 years, Capcom's legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence."
Their most famous games include the street fighter games and resident evil series.
Xbox live market place - (braid):
"It serves as the contemplative companion to the typical Mario adventure while embracing the unbridled fun found in the best platformers."
"According to Blow, Braid was the second-largest selling Xbox Live Arcade title".
Monday, 26 April 2010
Technology used during GTA IV by Rockstar games
Technology.
Game engine- is a software system designed for the creation and development of games.In 2006, Rockstar games developed their first games using R.A.G.E (Rockstar, Advanced, Games, Engine), this was Table Tennis.
Game engine- is a software system designed for the creation and development of games.In 2006, Rockstar games developed their first games using R.A.G.E (Rockstar, Advanced, Games, Engine), this was Table Tennis.
Bullet Software & Open Source.
Bullet Software:
http://bulletphysics.org/wordpress/
Multi threaded 3D
COCOTO surprise uses bullet on Wii.
Film 2012 uses bullet software for a lot of the rigid body special effects.
Zero Gear is the first game of 2010 using bullet physics for its physics and ogre 3D for graphics rendering.
Bullet physics library is one of the best physics libraries on market today.
Trials HD Xbox 360 uses bullet physics library to calculate their physics simulation and collision inside the game.
Open source software:
Is a computer software, it allows users to improve software. Designed for the public access. Standish Groups estimated that Open source software saves consumers $60 billion a year.
Free software movement was launched in 1983. Although names was changed in 1998.
Thursday, 22 April 2010
Second Task
What was the first ever game you played?
Elliss: Rugrats.
Craig: Mario World
Emily: Mario World
What games did you used to enjoy playing and what did you like about them?
Elliss: Simpsons Hit & Run, well known characters, variety of cars and levels.
Craig: At 6, Pokemon because you grew up around it (on TV).
Emily: Mario World, because there was a goal, which made it addictive.
wfullscreen="true" width="480" height="385">What games do you play now and what do you like about them?
Elliss: wii winter olympics because there is a big variety of events
Craig: fifa and call of duty because there competitive.
Emily: wii fit because you are able to make a mini you and see what progress you make over time.
What consoles have you bought and why?
Elliss: wii because their games appeal to me more-variety
Craig: Xbox 360, wii, psp: passes the time and a good way to entertain yourself.
Emily: ipod touch: thousands of apps and able to listen to your music wherever and whenever.
Do you play games online? If yes, what games and where do you play them?
Elliss: no
Craig: no
Emily: facebook games e.g. tetris
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