relating marketing techniques to Alice in Wonderland Nintendo ds

http://www.youtube.com/watch?v=uLSqYAh-5xk

Through the trailer, you can see that the product is aimed for children and people who have watched the newly released film. It begins with a clip from the film, making the audience fully aware of the link the game has to the film. Because it is a newly released film, people will recognise this clip therefore interested in the product. It then transforms into a cartoon world, again appealing to the younger audience with its simple animation. The soundtrack to it is full of mystery and wonderment. Viewing the console as it is playing, makes it look more simple and basic to play, also making the audience fully aware of the console on which to play the game.

The game has been marketed through trailers on websites