deffinitions

Definitions of marketing
Marketing- the exchange of goods for an agreed sum of money.
Marketing is the process associated with promoting for sale goods or services.
The promotion, distribution and selling of a product or service.

Viral Marketing
A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.
A marketing strategy that encourages the audience to pass on the marketing material themselves. Examples include short films and clips sent by email.
Advertising that propagates itself by web visitors use of a web site's feature or service.

Guerilla Marketing
Unconventional marketing strategies intended to generate maximum results from minimal resources.

Specialist press
Specialist Press is all about strategic guerilla print publishing. Specialist Press is the only publishing house where the reader is the brand.

Mainstream Press